Media and Communication Luski and Horizontal Photography

Question: Describe about the Media and Communication for Luski and Horizontal Photography. Answer: Introduction The invention of digital cameras has created a new way in which pictures or photographs are seen. Earlier people believed photographs to be a true representation of reality, but with computerized methods to alter, mix and change pictures it has become difficult to trust the work of a photographer to be their own. Not only as a trade, but the changes in photography style have also affected the life of others. The changes in how people have started to understand and perceive photography or a photograph as something different than what they used to believe earlier(Yoo, 2015). Who Batchen wrote the article in 1994, to highlight the different changes that engulfed the photography professional that was earlier habituated with the usual way of photographing. With the introduction of digital imaging it became easier for the photographers to create or manufacture images rather than capture real life situations. The article was timed perfectly, easily capturing the ongoing changes in the way photographers clicked their picture and how people saw photographs as a real life proof and image. Batchen was an Australian- American theorist and a CUNY professor who believed that through the changes in technology of photography there were deeper and more significant changes that were occurring throughout the society(Campbell, 2006). What The introduction of digital images and the ability to create lifelike images which resembled real objects created a massive difficulty in between the viewers and the photographers. People or situation was created and more people, especially photographers felt that it was the death of photography. In the light of the changes or as Batchen termed Crisis that engulfed the epistemological aspects of photography, the author expressed his doubts and views about how he believes that the changes in photography chill effect the epistemology of photography and how people shall come to perceive images(Braun, 2004). When Batchen wrote the famous book in 1994, his famous book Phantasm: Digital Imaging and the Death of Photography. In metamorphoses the article was part of an Aperture book, and was published to express his views about the changing profession of photography and the various means of photography which were seeing massive changes. The introduction of the new theirs of digitally capturing or creating images, as Batchen described was capable of not only creating it difficult for people to distinguish between real and wake, but also create cultural, ethical changes in the society(Batchen, 1994). Where The changes were evident in the developing society of the 1990s where the invention of the different ways to create and modify images was developed and being made possible for the people. Photographers believed that the ability to create pictures would mean the end of the photography that was evident throughout the 150+ years that photography has been present in the world. This article was created to highlight the changes that were marked post the introduction of digital enhancement of images and image processing(FROSH, 2015). Reason behind writing the article The article is written by Batchen in the light of the changes that have engulfed the photography profession and how the people have changed their perception of images and photography. The article also tries to highlight how the people perceive the changes in how photographs have been believed to be created and how they are being modified or produced digitally. Batchen believed that with the introduction of digitally enhanced or created images people would slowly start to mistrust the images and might not be able to understand the fake from the real and hence create doubt. The perceptions about others, the society, the culture as well as knowledge about the world around them might change(Sassoon, 2007). Impact Evaluation The changes in the way Photographs are being taken and how the process and the results have changed are one of the main topics of discussion. With time, the computers have become able to create images from imagination; things that were never real can be created with computer based photography. The real or the truth behind the photograph and the profession has changed with the introduction of the digital photography mediums. The age old medium of photosensitive paper made way to the digital processors which required no film. The changes in how people perceived an image also changed, earlier it was a clear example or proof of the existence of a person or object; with the introduction of the digital images, and people were unable to trust or understand whether the images were digitally enhanced, modified or real. This changed the way the people understood the concept of photography. From being the medium that presented a medium to see through to being the medium to see, the creation of images was possible. And this clearly changed the way images were seen or perceived, but it did not render the earlier version as false or valueless(Wells, 2004). Personal Response Photography is an art and science at the same time, and it requires the effort or practice of creating or recording electromagnetic radiation like light through electronic media like an image sensor or through a photographic film which is a light sensitive material. There have been many changes in the way that people understand and implement the different aspects of photography, from how photographers firstly took pictures as to a medium to see the object and now a days they do so in order to see the object. There is a difference in how people believe in photography as well as how people in the profession are perceived in future. Before digitization, photographers were believed to be artisans, creating the perfect frame to capture the life or object before them, to understand and help the viewers leap into the photography to understand the things around them(Azoulay, 2014). While there are various reasons to believe that the changes in how photographers are capturing pictures and how the process of creating digitized images have increased, it is essential to state that the changes in the way the pictures are provided and how they are clicked have changed enormously. Pictures are crafted today, with the help of technology, rather than seen through; the images today are created to be seen. The difference is stark and resembles that logic which provides ample response that although the process might have changed, the epistemology around photography might change but it will not change the value of the photographs taken before the digitization. The validity or scope of the future of photography thus does not rely on just the fact that the methods might change but on the fact that the whole idea of photography might undergo changes. These changes are just part of the ongoing changes that are created through time and are eminent(Penhall, 2016). Conclusion In the end, it can be said that even though the process of photography might undergo changes and slowly the process of creating pictures through light sensitive film were stopped. The replacement method of creating images from computers and modifications like morphing an image, enhancing, deleting or adding objects and people, furnishing an image digitally as well as human modifications like changes in how we continue to perceive the world and its outgoing nature changed. These all resulted in the changes in the epistemology of the photography, photography and the photographer. References Azoulay, A., 2014. Am Deelle Lski and Horizontal Photography. s.l.:Leuven University Press. Batchen, G., 1994. Phantasm: Digital Imaging and the Death of Photography, s.l.: Balckwell Publishing Limited. Braun, M., 2004. Digital Photography: Annotated Bibliography and Literature Summary, s.l.: Ryerson Polytechnic University. Campbell, J., 2006. Towards a Global Community: Educating for Tomorrow's World. s.l.:Springer Science Business Media. FROSH, P., 2015. The Gestural Image: The Selfie, Photography Theory, and Kinesthetic Sociability. International Journal of Communication, 9(8), p. 16071628 . Penhall, M. M., 2016. Stories from the Camera: Reflections on the Photograph. s.l.:UNM Press. Sassoon, J., 2007. Photographic Meaning in the Age of Digital Reproduction. Archives Social Studies: A Journal of Interdisciplinary Research, 7(0), pp. 1-21. Wells, L., 2004. Photography: A Critical Introduction. s.l.:Psychology Press. Yoo, Y., 2015. Unbounded Innovation with Digitalization: A Case of Digital Camera, s.l.: National Science Foundation .