Brand Identity Design Process Example

Brand Identity Design Process Example Brand Identity Design Process †Book Report/Review Example Marty Neumeier (Neumier 2003) The book â€Å"Brand Gap† by Marty Neumeier was first distributed in 2003. Through this book, Marty Neumier gives a profound understanding about various wherein the hole between business system and configuration can be crossed over. There are a ton of times when there can be a hole or when the business technique isn't fitting. The structure ideas could not be right or their execution could come up short. There are various reasons because of which the brand hole may exist. As indicated by Neumier â€Å" many individuals talk about it. However not very many individuals get it. Significantly less ability to oversee it. All things considered, everybody needs it. What's going on here? Marking. obviously seemingly the most remarkable business apparatus since the spreadsheet. (Neumier 2003)Neumier in this book gives an extensive perspective on the brand and expounds on what the brand is, the reason accomplishes a brand work and all the more critically how to overcome an issue and make that supportable upper hand. The writer proceeds to expound every one of the accompanying controls of brand hole in this book : separation, cooperation, development, approval and cultivation.Alina Wheeler †Designing Brand IdentityThis book by Alina Wheeler, experiences into all the phases of brand character planning in incredible profundity. These incorporate exploration and investigation, brand system, plan advancement through application configuration, dispatch and administration. It the book is a complete reference control for all periods of this procedure. Wheeler has upheld book with various contextual investigations from Herman Miller, General Electric and so on to give the peruser a fresh clear picture. (Wheeler 2000)BibliographyNeumier, Marty. The Brand Gap. Berkeley: New Riders, 2003.Wheeler, Alina. Planning Brand Identity. The International Coolhunting Magazine, 2000.

Ocean Flying free essay sample

Section 1: The Sky I gaze upward. I am canvassed in a cover of dark licorice. The moon strokes my cheeks, stimulating the tips of my ears and my nose. I lay on the teak deck of the SSV Tole Mour close to three young ladies, individuals whom I consider as close as family, sufficiently close to talk about that which I fear. I reveal to them I am apprehensive I won't carry on with my life to its fullest potential, that the feelings others have of me will drive me down ways I would prefer not take. I reveal to them I don’t care what the world considers me, yet like all people, I am influenced by its suppositions. I dread an existence of silliness, an actual existence tied to similarity, similar to that of Sisyphus. I need to carry on with my life as we do here on the Tole Mour, I state, an actual existence where love is the string that ties us together, where we regard one another, permit our interests to fuel us, where we are not reluctant to communicate our feelings. We will compose a custom article test on Sea Flying or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page There is no disgrace on the Tole Mour; we discover excellence in that which others would avoid, similar to the magnificence of the sky above us. The four of us look into together. The magnificence of the full moon appears to move over the polished surface of our eyes, appearing to give the thumbs up to an existence of experience. I close my eyes, and to the shaking of the boat, I am influenced to rest. Section 2: The Land I glance around. The quiet was stunning. For nineteen minutes, the whole group of the Tole Mour was totally quiet, with just the hints of the water filling our eardrums with fulfilling reverberations. During a typical sail strike, which means the bringing down and rolling of the lower seven sails, orders would be heard resounding all through the boat, with callbacks considerably stronger than the orders themselves. Setting and striking sails on the Tole Mour is normally seen as consummately arranged disorder. This time, with recommendation by the main mate, we chose to do a totally quiet strike. It was the most excellent scene I had each seen, eighteen bodies working in complete harmony as seven sails were brought down and rolled without a sound yet the ocean around us. Recollections like these are what keep the SSV Tole Mour near my heart, stimulating the call of the ocean a seemingly endless amount of time after year. I have figured out how to respect excellence in its effortlessne ss, alongside a gratefulness for the â€Å"little things†. In view of the Tole Mour, I sing when I do the dishes, rather than staring at the TV, I watch the mists. Section 3: The Sea I look down-the uneven, peaking influxes of the Pacific untruth twenty-five feet underneath the bowsprit. Above me is only the blue of the sky, the white of the mists. My arms are writhing, wriggling, questionable; there is nothing to clutch. The main path down is to hop, the free fall gifting me with five wonderful seconds of rapture, five seconds of comprehension. I close my eyes and pause. This second, the prior second I permit myself to step away from the edge, before I go out on a limb an, is when acknowledgment sets in For 5 seconds I am unified with nature. I am encircled by immaculateness. It is this straightforward acknowledgment that associates me to the past,that is the string that ties me to a universe of Thoreau, Jack Sparrow, Stravinsky, the Beatles, and Andre Agassi. what's more, Davy Jones Locker. this is the place I feel content. Seconds before I sprinkle into the sea is the point at which I have accomplished all that I buckle down for, however never appear to agree. Here, I am a musician, a writer, a difficult tennis player, an earthy person with arrangements, and a visionary. I open my eyes and I am content and certain. I step off the edge, and for one minute, I can fly.

Sumter, Thomas

Sumter, Thomas Sumter, Thomas, 1734â€"1832, American Revolutionary officer, b. near Charlottesville, Va. He served with Edward Braddock (1755) and John Forbes (1758) in their expeditions against Fort Duquesne in the French and Indian War, and later he fought against the Cherokee. He settled (1765) in South Carolina. Like Francis Marion, he formed (1780) a guerrilla band in the Revolution and harassed the British in the Carolinas. He and the British leader, Banastre Tarleton, struck at each other through 1780. The gamecock of the Revolution, as Sumter was called, was successful at Hanging Rock, barely escaped with his life at Fishing Creek, was repulsed in a raid on the British post at Rocky Mount, but won again at Blackstock. After the war, he was U.S. Representative (1789â€"93, 1797â€"1801), Senator (1801â€"10), and minister to Brazil (1810â€"11). Fort Sumter in Charleston harbor is named for him. See biographies by A. K. Gregorie (1931) and R. D. Bass (1961). The Columbia Electronic Ency clopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

Galileo Galilei, Renaissance Philosopher and Inventor

Galileo Galilei (February 15, 1564–January 8, 1642) was a famous inventor, mathematician, astronomer, and philosopher whose inventive mind and stubborn nature ran him into trouble with the Inquisition. Fast Facts: Galileo Galilei Known For: Italian Renaissance philosopher, inventor, and polymath who faced the wrath of the Inquisition for his astronomical studiesBorn: February 15, 1564 in Pisa, ItalyParents: Vincenzo and Giulia Ammannati Galilei (m. July 5, 1562)Died: January 8, 1642 in Arcetri, ItalyEducation: Privately tutored; Jesuit monastery, University of PisaPublished Works: The Starry MessengerSpouse: None; Marina Gamba, mistress (1600–1610)Children: Virginia (1600), Livia Antonia (1601), Vincenzo (1606) Early Life Galileo was born in Pisa, Italy on February 15, 1564, the oldest of seven children of Giulia Ammannati and Vincenzo Galilei. His father (c. 1525–1591) was a gifted lute musician and wool trader and wanted his son to study medicine because there was more money in that field. Vincenzo was attached to the court and was often traveling. The family was originally named Bonaiuti, but they had an illustrious ancestor named Galileo Bonaiuti  (1370–1450) who was a physician and public officer in Pisa. One branch of the family broke off and began calling itself Galilei (of Galileo), and so Galileo Galilei was doubly named after him. As a child, Galileo made mechanical models of ships and watermills, learned to play the lute to a professional standard, and showed an aptitude for painting and drawing. Originally tutored by a man named Jacopo Borghini, Galileo was sent to the Camaldlese monastery at Vallambroso to study grammar, logic, and rhetoric. He found the contemplative life to his liking, and after four years he joined the community as a novice. This was not exactly what his father had in mind, so Galileo was hastily withdrawn from the monastery. In 1581 at the age of 17, he entered the University of Pisa to study medicine, as his father wished. The University of Pisa At age 20, Galileo noticed a lamp swinging overhead while he was in a cathedral. Curious to find out how long it took the lamp to swing back and forth, he used his pulse to time large and small swings. Galileo discovered something that no one else had ever realized: the period of each swing was exactly the same. The law of the pendulum, which would eventually be used to regulate clocks, made Galileo Galilei instantly famous. Except for mathematics, Galileo was soon bored with the university and the study of medicine. Uninvited, he attended the lecture of court mathematician Ostilio Ricci—who had been assigned by the Duke of Tuscany to teach the court attendants in math, and Galileo was not one of those. Galileo followed up the lecture by reading Euclid on his own; he sent a set of questions to Ricci, the content of which greatly impressed the scholar. Galileos family considered his mathematical studies subsidiary to medicine, but when Vincenzo was informed that their son was in danger of flunking out, he worked out a compromise so that Galileo could be tutored in mathematics by Ricci full-time. Galileos father was hardly overjoyed about this turn of events because a mathematicians earning power was roughly around that of a musician, but it seemed that this might yet allow Galileo to successfully complete his college education. The compromise didnt work out, for Galileo soon left the University of Pisa without a degree. Becoming a Mathematician After he flunked out, Galileo started tutoring students in mathematics to earn a living. He did some experimenting with floating objects, developing a balance that could tell him that a piece of gold, for example, was 19.3 times heavier than the same volume of water. He also started campaigning for his lifes ambition: a position on the mathematics faculty at a major university. Although Galileo was clearly brilliant, he had offended many people in the field and they would choose other candidates for vacancies. Ironically, it was a lecture on literature that would turn Galileos fortunes. The Academy of Florence had been arguing over a 100-year-old controversy: what were the location, shape, and dimensions of Dantes Inferno? Galileo wanted to seriously answer the question from the point of view of a scientist. Extrapolating from Dantes line that the giant Nimrods face was about as long/and just as wide as St. Peters cone in Rome, Galileo deduced that Lucifer himself was 2,000 arm-lengths long. The audience was impressed, and within the year, Galileo had received a three-year appointment to the University of Pisa, the same university that never granted him a degree. The Leaning Tower of Pisa When Galileo arrived at the University, some debate had started up on one of Aristotles laws of nature: that heavier objects fell faster than lighter objects. Aristotles word had been accepted as gospel truth, and there had been few attempts to actually test Aristotles conclusions by actually conducting an experiment. According to legend, Galileo decided to try. He needed to be able to drop the objects from a great height. The perfect building was right at hand—the Tower of Pisa, which was 54 meters (177 feet) tall. Galileo climbed to the top of the building carrying a variety of balls of varying sizes and weights  and dumped them off the top. They all landed at the base of the building at the same time (legend says that the demonstration was witnessed by a huge crowd of students and professors). Aristotle was wrong. It might have helped the junior member of the faculty if Galileo had not continued to behave rudely toward his colleagues. Men are like wine flasks, he once said to a group of students, Look at†¦bottles with the handsome labels. When you taste them, they are full of air or perfume or rouge. These are bottles fit only to pee into! Perhaps not surprisingly, the University of Pisa chose not to renew Galileos contract. The University of Padua Galileo Galilei moved on to the University of Padua. By 1593, he was desperate and in need of additional cash. His father had died, so Galileo was now head of his family. Debts were pressing down on him, most notably the dowry for one of his sisters, which was to be paid in installments over decades. (A dowry could be thousands of crowns, and Galileos annual salary was 180 crowns.) Debtors prison was a real threat if Galileo returned to Florence. What Galileo needed was to come up with some sort of device that could make him a tidy profit. A rudimentary thermometer (which, for the first time, allowed temperature variations to be measured) and an ingenious device to raise water from aquifers found no market. He found greater success in 1596 with a military compass that could be used to accurately aim cannonballs. A modified civilian version that could be used for land surveying came out in 1597 and ended up earning a fair amount of money for Galileo. It helped his profit margin that the instruments were sold for three times the cost of manufacture, he offered classes on how to use the instrument, and the actual toolmaker was paid dirt-poor wages. Galileo needed the money to support his siblings, his mistress (21-year-old Marina Gamba), and his three children (two daughters and a boy). By 1602, Galileos name was famous enough to help bring in students to the University, where Galileo was busily experimenting with magnets. Building a Spyglass (Telescope) During a vacation to Venice in 1609, Galileo Galilei heard rumors that a Dutch spectacle-maker had invented a device that made distant objects seem near at hand (at first called the spyglass and later  renamed the  telescope). A patent had been requested, but not yet granted. The methods were being kept secret because it was obviously of tremendous military value for Holland. Galileo Galilei was determined to attempt to construct his own spyglass. After a frantic 24 hours of experimentation, working only on instinct and bits of rumors—he had never actually seen the Dutch spyglass—he built a three-power telescope. After some refinement, he brought a 10-power telescope to Venice and demonstrated it to a highly impressed Senate. His salary was promptly raised, and he was honored with proclamations. Galileos Observations of the Moon If he had stopped here and become a man of wealth and leisure, Galileo Galilei might be a mere footnote in history. Instead, a revolution started when, one fall evening, the scientist trained his telescope on an object in the sky that all people at that time believed must be a perfect, smooth, polished heavenly body—the moon. To his astonishment, Galileo Galilei viewed a surface that was uneven, rough, and full of cavities and prominences. Many people insisted that Galileo Galilei was wrong, including a mathematician who insisted that even if Galileo was seeing a rough surface on the Moon, that only meant that the entire moon had to be covered in invisible, transparent, smooth crystal. Discovery of Jupiters Satellites Months passed, and his telescopes improved. On January 7, 1610, he turned his 30-power telescope toward Jupiter and found three small, bright stars near the planet. One was off to the west, the other two were to the east, all three in a straight line. The following evening, Galileo once again took a look at Jupiter and found that all three of the stars were now west of the planet, still in a straight line. Observations over the following weeks led Galileo to the inescapable conclusion that these small stars were actually small satellites that were rotating around Jupiter. If there were satellites that didnt move around the Earth, wasnt it possible that the Earth was not the center of the universe? Couldnt the  Copernican  idea of the sun resting at the center of the solar system be correct? Galileo Galilei published his findings in a small book titled The Starry Messenger. A total of 550 copies were published in March 1610, to tremendous public acclaim and excitement. It was the only one of Galileos writings in Latin; most of his work was published in Tuscan. Seeing Saturns Rings There continued to be more discoveries via the new telescope: the appearance of bumps next to the planet Saturn (Galileo thought they were companion stars; the stars were actually the edges of Saturns rings), spots on the Suns surface (though others had actually seen the spots before), and seeing Venus change from a full disk to a sliver of light. For Galileo Galilei, saying that the Earth went around the Sun changed everything since he was contradicting the teachings of the Catholic Church. While some of the churchs mathematicians wrote that his observations were clearly correct, many members of the church believed that he must be wrong. In December 1613, one of the scientists friends told him how a powerful member of the nobility said that she could not see how his observations could be true since they would contradict the Bible. The woman quoted a passage in Joshua in which God causes the sun to stand still and lengthen the day. How could this mean anything other than that the sun went around the Earth? Charged With Heresy Galileo was a religious man and agreed that the Bible could never be wrong. However, he said, the interpreters of the Bible could make mistakes, and it was a mistake to assume that the Bible had to be taken literally. That was one of Galileos major mistakes. At that time, only church priests were allowed to interpret the Bible or define Gods intentions. It was absolutely unthinkable for a mere member of the public to do so. Some of the church clergy started responding, accusing him of heresy. Some clerics went to the Inquisition, the Catholic Church court that investigated charges of heresy, and formally accused Galileo Galilei. This was a very serious matter. In 1600, a man named Giordano Bruno was convicted of being a heretic for believing that the Earth moved about the sun and that there were many planets throughout the universe where life—living creations of God—existed. Bruno was burned to death. However, Galileo was found innocent of all charges and was cautioned not to teach the Copernican system. Sixteen years later, all that would change. The Final Trial The following years saw Galileo work on other projects. With his telescope he watched the movements of Jupiters moons, recorded them as a list, and then came up with a way to use these measurements as a navigation tool. He developed a contraption that would allow a ship captain to navigate with his hands on the wheel, but the contraption looked like a horned helmet. As another amusement, Galileo started writing about ocean tides. Instead of writing his arguments as a scientific paper, he found that it was much more interesting to have an imaginary conversation, or dialogue, between three fictional characters. One character, who would support Galileos side of the argument, was brilliant. Another character would be open to either side of the argument. The final character, named Simplicio, was dogmatic and foolish, representing all of Galileos enemies who ignored any evidence that Galileo was right. Soon, he wrote up a similar dialogue called Dialogue on the Two Great Systems of the World. This book talked about the Copernican system. Inquisition and Death Dialogue was an immediate hit with the public, but not, of course, with the church. The pope suspected that he was the model for Simplicio. He ordered the book banned and also ordered the scientist to appear before the Inquisition in Rome for the crime of teaching the Copernican theory after being ordered not to do so. Galileo Galilei was 68 years old and sick. Threatened with torture, he publicly confessed that he had been wrong to have said that the Earth moves around the Sun. Legend then has it that after his confession, Galileo quietly whispered, and yet, it moves. Unlike many less famous prisoners, he was allowed to live under house arrest in his house outside of Florence and near one of his daughters, a nun. Until his death in 1642, he continued to investigate other areas of science. Amazingly, he even published a book on force and motion although he had been blinded by an eye infection. The Vatican Pardons Galileo in 1992 The Church eventually lifted the ban on Galileos Dialogue in 1822—by that time, it was common knowledge that the Earth was not the center of the Universe. Still later, there were statements by the Vatican Council in the early 1960s and in 1979 that implied that Galileo was pardoned and that he had suffered at the hands of the church. Finally, in 1992, three years after Galileo Galileis namesake had been launched on its way to Jupiter, the Vatican formally and publicly cleared Galileo of any wrongdoing. Sources Drake, Stillman. Galileo at Work: His Scientific Biography. Mineola, New York: Dover Publications Inc., 2003.Reston, Jr., James. Galileo: A Life. Washington DC: BeardBooks, 2000.  Van Helden, Albert. Galileo: Italian Philosopher, Astronomer and Mathematician. Encyclopedia Britannica, February 11, 2019.Wootton, David. Galileo: Watcher of the Skies. New Haven, Connecticut: Yale University Press, 2010.

Anxiety in our Modern Society - Free Essay Example

Sample details Pages: 6 Words: 1662 Downloads: 6 Date added: 2019/04/01 Category Psychology Essay Level High school Tags: Anxiety Essay Did you like this example? Anxiety in our Modern Society Steven Hayes, PhD once said, If you always do what youve always done, youll always get what youve always got. (Boyes, 2013). This quote from Dr. Don’t waste time! Our writers will create an original "Anxiety in our Modern Society" essay for you Create order Hayes is explaining that without change there will no different outcome. This quote relates to the principles of society because it shows that if our society refuses to change, then individuals who suffer from anxiety will not change their outcome. Mr. Ronald Kessler, PhD states that, Anxiety Disorders affect 18.1 percent of adults in the United States (Kessler, 2005). Therefore, if such a large percentage of our population in the United States is affected by Anxiety Disorders, why are we not innovating new theories around Anxiety Disorders. Anxiety Disorders need to be taken as a serious mental health condition due to the vast number of anxiety disorders, the harmful side effects it takes on the body, and the impairment of a normal life. Anxiety disorders have been around the United States history for an extensive amount of time. Starting in the nineteenth (19th) century into the 20th century, Generalized Anxiety Disorder (GAD) was diagnosed with pantophobia or anxiety neurosis (Crocq, 2017). There are a multitude of reasons why anxiety disorders are present in certain individuals. Experts know that there are multiple causes for anxiety disorders. Researchers are learning that anxiety disorders run in families, and they have a biological basis, much like allergies or diabetes and other disorders, says Opposing Viewpoints Mental Illness (Berlatsky, 2013). GAD was brought into the third edition of Diagnostic and Statistical Manual of Mental Disorders (DSM-III) as a diagnostic category in 1980 when anxiety neurosis was split into GAD and panic disorder (Crocq, 2017). Ever since the 19th century there have been many research projects projected towards Anxiety Disorders. There has been over $9 million dollars dedicated towards Anxiety research since 1987 (Anxiety, 2018). In todays world there are many other viewpoints. Since we live in such a diverse society, we are compelled to acknowledge all of the viewpoints. Therefore, some individuals believe that anxiety is not a real illness, some people are just worrywarts and cant be treated, and people with anxiety can just snap out of it if they really wanted to. Even though I can understand how individuals might believe this, some anxiety is natural, but it is also a real illness. Anxiety disorder is an extreme form of anxiety and can cause impairment (Vann, 2013). When an extreme anxiety disorder is present it does not mean those individuals are just worry warts. According to a research experiment, published by Current Pharmaceutical Design, two thirds (2/3) of anxiety disorders are inherited. Therefore, individuals do not choose to be worrywarts; they simply have no control (Vann, 2013). Even though these conditions have a genetic component, there is still treatment and medication that can be used base d on diagnosis. A certain type of treatment involves breaking the cycle of anxiety. The cycle of anxiety is the reason individuals cannot snap out of it. The cycle of anxiety includes fear and worry, which are in your mind due to the anxiety, which will lead to avoidance. Since the individuals avoid the problem at hand the anxietys fear and worry will grow stronger over time. Therefore, without professional help, the cycle of anxiety is increasingly hard to overcome. When discussing mental health there are two different types of perspectives. Those perspectives include believers and nonbelievers. In my mind, nonbelievers have the viewpoint that mental health is all make believe in an individuals head. Whereas, believers know that the 18.1 percent of individuals in the United States affected by mental health disorders are not faking their illness. There are three main categories when referring to Anxiety Disorders, those include: Generalized Anxiety Disorder, Panic Disorders, and Phobia-Related Disorders. GAD will show excessive anxiety and worry for at least 6 months for a number of things (Anxiety Disorders, www.nimh.nih.gov). The sy mptoms of GAD include: feeling on-edge, easily fatigued, difficulty concentrating, irritable, muscle tension, difficulty controlling feelings of worry, and insomnia. The fear and anxiety that GAD causes are serious issues. This fear and anxiety could cause serious problems in areas of life, such as: social interactions, school, and work (Anxiety Disorders, www.nimh.nih.gov). In the United States, individuals over the age of 18, GAD will affect around three to five percent of the population in any given year (GAD, anxietypanichealth.com). Panic Disorder is another common Anxiety Disorder within the United States. A panic disorder will almost always come with common panic attacks. Panic attacks are periods of immense fear that come fast and last around a couple minutes (National Institute of Mental Health, 2018). Panic attacks have many causes, but they can occur unexpectedly. A lot of panic attacks are brought on by triggers. During these panic attacks there are a multitude of symptoms, such as: heart palpitations, sweating, trembling, shortness of breath, feelings of impending doom, and feelings of being out of control (National Institute of Mental Health, 2018). Even though they are not as common as GAD, panic disorder is still very common. 1.7% of the United States population over 18 to 54 is affected by a panic disorder (Panic Disorder, 2017). Another type of disorder found in the United States are Phobia-related disorders. A phobia is an intense fear. This fear may feel out of proportion when looking in from the outside, but to the individual it seems right during the circumstance. Phobia related disorders have symptoms known as: irrational or excessive fear, avoiding situations, and immediate intense anxiety (National Institute of Mental Health, 2017). Phobia-related disorders are very common; there are around 19 million people affected by phobia-related disorders in the United States (Nordqvist, 2017). Due to the multitude of disorders that are related to Anxiety Disorders there are also a multitude of symptoms. One of the most major symptoms correlated to Anxiety Disorder is suicidal thoughts. Erwin Ringel, an Austrian psychiatrist and neurologist, proves this point in the scholarly journal, Anxiety and suicide: Anxiety is an essential, though not absolutely necessary, part of the presuicidal syndrome. It can be manifest or hidden; in both cases, however, its connection with suicide is significant and all patients with anxiety-connected psychotic disorders have to be considered suicide-prone. In those cases where anxiety increases extremely rapidly the danger of suicide increases. Therefore, the treatment of anxiety with antidepressive drugs, neuroleptics, tranquilizers, and psychotherapy has to be considered an important suicide-preventing therapeutic measure. (Ringel, 1972, par. 1, abstract) Our country has gone through great sadness in the past; when the United States goes through a sadness we pull together as a team. Therefore, if people in our country know there are some of our own goi ng through an immensely hard time, why would we not help? Who are we to allow some of our own sit and suffer through the hardships of an anxiety disorder. Some of the other hardships include: insomnia, heart palpitations, impairment of life that results from avoidance. When an individual gets sick, they take off work. They could have the flu or some simple head cold, no matter what, they take off work. Therefore, an illness will impair your day to day life. In a questionnaire conducted by the Mental Health Foundation, individuals were asked three questions about feeling anxiety in their day to day lives. More people agreed than disagreed that they got more anxious these days than they used to and there were similar levels of agreement that feelings of anxiety had stopped them from doing things in their lives (Mental Health Foundation, 2014). Anxiety has affected many individuals in their lives and has stopped them from doing day to day activities and also avoiding certain situations. All of these side effects from anxiety can affect a person and their personal or work life immensely. Anxiety needs to be taken as a serious mental health condition due to the vast amount of anxiety disorders, the harmful side effects it takes on the body, and the impairment of a normal life. Anxiety has been and will always be an impactful mental illness in our society. Individuals who suffer from a type of Anxiety Disorder need the help and support from our society, not the bashing they have received. Gayathri Ramprasad, a mental health advocate, who has dealt with her mental illnesses her entire life. She stated in an interview, Having a mental health issue is not a sign of personal weakness. I think it is a sign of strength to ask for help and support. Anxiety Disorders are not meant to ask for attention. Anxiety disorders are not make believe. Anxiety disorders are real and they are hard. It is even harder to ask for help. Therefore, they should not have to ask for helpit should already be there. References Page Boyes, A. (2013, January 14). Anxiety Quotes: The Ten Best Quotes About Overcoming Anxiety.Retrieved from https://www.psychologytoday.com/us/blog/in practice/201301/anxiety-quotes-the-ten-best-quotes-about-overcoming-anxiety Kessler, R. C. (2005). Errors in Byline, Author Affiliations, and Acknowledgment in: Prevalence, Severity, and Comorbidity of 12-Month DSM-IV Disorders in the National Comorbidity Survey Replication. Archives of General Psychiatry,62(7), 709. doi:10.1001/archpsyc.62.7.709 Crocq, M.A. (2017). The history of generalized anxiety disorder as a diagnostic category [Abstract]. Dialogues in Clinical Neuroscience, 19(2), 107-116. Berlatsky, N. (Ed.). (2013). Mental illness. Farmington Hills, MI: Greenhaven Press, a part of Gale, Cengage Learning. Anxiety. (2018, September 05). Retrieved from https://www.bbrfoundation.org/research/anxiety Vann, M. R. (2013, March 15). 10 Anxiety Myths Debunked. Retrieved from https://www.everydayhealth.com/anxiety/10-anxiety-myths-debunked.aspx Anxiety Disorders. (n.d.). Retrieved from https://www.nimh.nih.gov/health/topics/anxiety-disorders/index.shtml GAD Generalized Anxiety Disorder. (n.d.). Retrieved from https://anxietypanichealth.com/reference/gad-general-anxiety-disorder/ Panic Disorder. (n.d.). Retrieved from https://www.fearclinic.ufl.edu/PanicDisorders.html Nordqvist, C. (2017, December 20). Everything you need to know about phobias. Retrieved from https://www.medicalnewstoday.com/articles/249347.php Ringel, E. (1972). Anxiety and suicide [Abstract]. Schweizer Archiv fr Neurologie, Neurochirurgie und Psychiatrie, 110(1), 143-150. Office on Womens Health. (2018). An interview about mental health stigma and healing [Web log comment]. Retrieved from https://www.womenshealth.gov/blog/mental-health-stigma (2018, February 06).

Csf Proposal Free Essays

string(79) " a few department meetings with great response from the faculty in attendance\." Overview and purpose of the project: The purpose of this project is to continue to change the way the UST community thinks about waste. Composting confronts the idea that, when you throw something away it just disappears, and provides alternative to sending our waste to landfills. In the fall of 2012, the CSF funded a project to expand Dr. We will write a custom essay sample on Csf Proposal or any similar topic only for you Order Now Chester Wilson’s vermiculture composting system, which composts all of the coffee grounds produced by Beakers on the second floor of OWS. The goal of this previous CSF project was to expand the efforts of Dr. Wilson by collecting and composting much of the coffee grounds produced on north campus, as well as to raise campus awareness on the benefits and ease of composting. This project is well underway, and one can see the worms working their digestive wonders in the parking ramp under ASC. Quinn Wrenholt, the primary applicant of the fall vermicomposting CSF proposal, and other members of the Composting Club have been collecting the coffee grounds from the library Coffee Bene, as well as from T’s, the Loft, and Summit Marketplace in the student center since this spring semester began (with average daily collection of between 12 and 18 gallons of coffee grounds – more than 50 gallons each week). The collection crew, which consists of seven motivated individuals, comprises the core group of the Composting Club and has already logged more than 30 cumulative hours of volunteer time providing a direct service to our campus through collecting the coffee grounds we produce. Further Composting Club activities have included another 60 hours of volunteer time contributed to the development of a long-term research project connecting the worm composting bins in the ASC parking ramp to the research occurring in the UST Stewardship Garden located in the Green Space behind the BEC. These activities, in particular the daily collection of the mass amounts of coffee grounds has drawn the attention of Tommie Media on numerous occasions already this semester. Quinn Wrenholt will also soon be submitting a blog to the UST Sustainability Blog detailing the progress of the project up to this point and describing in more detail the research being done and some of the additional goals of the Composting Club (http://ustsustainblog. com) This proposal is to expand our on-campus composting even further by placing vermicompost bins in different departments and office areas around campus. This will allow coffee grounds and other food waste produced in these areas to be composted on site. The composting club will maintain these new bins in addition to the bins in the ASC. Additionally, each bin will be sponsored by an individual who works in the area covered by the bin. These Compost Club Liaisons are the keystone to this project with the Composting Club providing all the necessary support. This project’s proposed budget reflects exactly the number of vermicomposting bins that we have received demand and support for so far (see Appendix A). This expansion will be a great addition to the composting work started by Chester Wilson on South Campus and expanded to North Campus this past fall, as it will allow many UST faculty and staff to directly participate in the composting process. Additionally, the continued and increasing amount of alternative waste disposal will continue decrease our University’s carbon and other greenhouse gas emissions and increase the awareness of our campus community on issues pertaining to sustainability and waste. How the project will be implemented: This project already has all the necessary infrastructure and support in place, except the purchasing of the new, additional worm bins. The vermicomposting station in the ASC parking ramp will serve as the central headquarters for this outreach project. The Composting Club will work with the liaisons to find good locations for the bins within each department. The volunteer liaisons will serve as the day-to-day managers, adding their offices’ coffee grounds to the bin each day, and encouraging others to dispose of their waste in the appropriate receptacle. The liaisons will also serve as the point contact person should an issue arise with any of the bins. They will have access to a Compost Club Hotline which can be used to address questions and also guarantees bin removal within 30 minutes of being contacted, if needed. This is the ultimate backup if by some error or flaw a bin develops a smell or leak. These bins will be removed to the ASC parking ramp and dealt with accordingly where no one will be bothered and cleanup is easy. This is also the contingency plan for any case-by-case bin placement issues that occur; though at this point, all of the departments participating in the project have ensured feasibility and acquired permission for their bin(s). The Composting Club will be in charge of the overall maintenance of all on-campus worm bins. When the time comes for the finished compost to be collected from the bottom tray of the stack, the Composting Club will remove the finished tray and replace it with an empty one. The finished castings will be separated and collected in the ASC parking ramp where we have the facilities and space for doing so (see video for more detailed information and images of the Worm Factory system: http://www. youtube. com/watch? v=0sxWOCWEpsg). Only the active composting will take place on site and will be contained by the bins – all of the more intensive and potentially messy procedures will happen off-site in the ASC parking ramp. If this project is approved, when the time comes for purchasing and distributing the new bins to the different locations across campus, the Composting Club will continue to work with the Physical plant to facilitate our fund expenditure. As we distribute the bins, we will also offer short ‘how to’ demonstrations for maintaining a healthy worm bin to the various departments, their liaisons, and other interested parties. Already, we have presented during the first five minutes of a few department meetings with great response from the faculty in attendance. You read "Csf Proposal" in category "Essay examples" Additionally, the Composting Club has assembled a list of FAQs relating to vermicomposting in the Worm Factory bins and containing information pertinent to this project. These FAQs can be viewed in Appendix B. Budget: For the CSF Vermicompost project last fall, all of the materials (excepting the worms themselves) were purchased from The Eggplant Urban Farm Supply, located on Selby Ave just a few blocks away from our campus. For this project, we plan to continue to utilize this neighboring business as a resource and supplier. Three-tray worm bin: $89 each – Total cost: $$$$ Each location will initially receive one, three-tray stack (excepting McNeely Hall which has requested two bins to cover the entire building). As of the time of this proposal’s submission, we have received requests for __ bins (See Appendix A). Additional trays: $10 each – Total cost: $$$$ We are requesting funding for an additional __ trays in order to respond to various rates of waste input in different departments, buildings, and offices. It is difficult to anticipate the scope of the waste produced in different offices prior to the actual collection of that waste. By altering both the number of trays in each stack and the number of worms in each tray, we can address the needs of different departments on a case-by-case basis. 10 lbs of worms: $189 (+$26 SH) – Total cost: $$$$ This is enough for five to six of the trays mentioned above. So we will likely require a minimum of __ lbs of worms. Flexible spending – Total cost: $300 In the Vermicompost CSF proposal submitted this past fall, we requested $500 to cover additional expenses related to developing the project. These funds have been instrumental in the project’s success and have been used to purchase rugs for the bin systems, brooms for keeping the ASC vermicomposting area clean, buckets and tubs for the collection of the coffee grounds, and more worms and trays than were originally estimated in order to keep up with the steady supply of grounds so far this semester. Also, some of the money has been allotted to fund a collaboration project with a couple of students from the UST club Engineers for a Sustainable World to design a compost sifter to facilitate the processing of finished compost and the collection of the worms. This will be very important in facilitating the collection of worm castings from the bins, and in enabling the research projects currently being developed. For this CSF project proposal, fewer unforeseen expenses are expected as much of the infrastructure for the project is now in place. However, the purchasing of rugs for the bins and other case-by-case needs are anticipated. For this reason, we are requesting an additional $300 to cover these expenses and which also may be used to purchase another worm bin if needed by a particular department or building. Proposed budget total: $$$$$ Include defined metrics for a clearly measurable outcome and a schedule of appropriate progress reports to the CSF through the duration of the project: To monitor the outcomes of this project, the Composting Club, in coordination with students actively conducting research on the vermicomposting systems, will calculate the amount of carbon we are eliminating from the atmosphere by aerobically composting UST’s coffee grounds and some of our campus food waste. Currently, this waste is going to landfills, where it degrades much more slowly in and anaerobic environment conducive to the production of methane and other harmful greenhouse gases. We will also make regular estimates of the amount of worm castings being produced. The castings are a valuable soil amendment, and there is potential for another student research project to pursue the branding of these castings. This way, any castings that are produced in addition to those used in the UST greenhouses and Stewardship Garden can be officially donated, which would make this not only a campus sustainability project and research opportunity, but also a non-profit business. These numbers can be easily recorded because it will be students from the composting club along with Chester Wilson that are handling and hauling the material and maintaining the worm bins across campus. We will submit semesterly basic reports to the CSF in a format such as this: |Fall 2013 (Implementation) | Spring 2014 |Fall 2014 |Spring 2015 | |Waste composted |0 |x |x |x | |Carbon Eliminated |0 |x |x |x | |Castings Produced |0 |x |x |x | | Additional reports may come from the research projects that are now being planned and implemented relating to this project and integrating it to other ongoing campus sustainability projects. If your project will offset greenhouse gases and reduce the campus carbon footprint, describe thoroughly how this will happen: Assuming 2 tons of waste per month composted (we will have a much more accurate estimate of the waste composted by the worms bins at the end of this semester), which would equate to the prevention of 1. 76 metric tons/month of CO2 emissions from entering the atmosphere. This is equivalent to eliminating 4. 56 cars from the road per month. That is just the reduction based on that waste not being in the landfill, there would be additional carbon reduced from not having to transport that waste to the site. Further benefit would come from the utilization of the worms castings as a soil amendment in food production areas. Healthier soils are better at sequestering atmospheric CO2 and can hold more of it than denuded soils lacking nutrients and organic matter. (See Appendix C for calculation source). Although campus greenhouse gas emissions will be reduced, this project serves even more to catalyze a sustainable initiative that can be expanded in years to come. In its first semester of existence, the Composting Club and the vermicomposting operations now located in the ASC parking ramp have already generated an awesome amount of student and faculty interest. Further, the project from the fall of 2012 has provided a conduit for alternative waste disposal on campus. The action of composting much of our campus waste is already providing a platform for further reductions of greenhouse gas emissions, reductions in waste, and overall reductions in UST’s carbon footprint. Describe if and how students will be involved and/or the educational value to our community: The fall vermicomposting project was designed to encourage students to consider their relationship with their food and food waste, and to provide an alternative method of waste ‘disposal’ for our campus. This project is designed to do the same for our faculty and staff, further strengthening the link between food waste and climate change and increasing our carbon reduction efforts. Students have already gotten involved with this project and the Composting Club is ready to expand our efforts! We are in the process of planning educational tours of the vermicomposting operation in the ASC parking ramp, which will be offered during Earth Week in addition to other sustainability-related project tours. Composting Club activities and the maintenance of the worm bins provide great opportunities for donation of service hours directly benefiting our campus. Further student engagement has come in the form of new research projects and connections with other campus projects. These integration projects include providing fertile worm castings to the UST greenhouses and the Stewardship Garden. As previously mentioned, students are currently in the process of developing research proposals to further develop the UST vermicomposting project and continue outreach and integration efforts – currently students are looking into branding the vermicastings, and also into connecting with other local community gardens to do soil testing and begin long-term, case-specific amendment studies. These projects would have beneficial impacts on the surrounding UST community, in addition to the benefits added by the use and donation of the finished castings. The increasing presence of composting efforts on campus allows the university community to fulfill our mission statement by â€Å"thinking critically and acting wisely to advance the common good. † This project is in line with the University Mission Statement because it provides students and now faculty the opportunity to be directly involved with the food chain and to participate in their waste. In recent years people have been increasingly encouraged to buy locally and to know where their food is coming from. While there is still a long way to go to reach these goals, movements are starting and people are daily becoming more aware of the problems human society faces. Unfortunately, there are still many people who never think about where their waste goes beyond ‘into the garbage,’ and never consider where there food comes from beyond ‘the grocery store. ’ Through the implementation and continued growth of this project, we will give the St. Thomas community the chance to experience the whole lifecycle of their food from soil and seed, to food on the table, to waste and back to soil, all within the onfines of our own campus and all on a sustainable level. Highlight innovations and the potential for the project to be scalable across our campuses: Integral to the mission of this project is scalability and its ability to grow. The Fall 2012 CSF Vermicomposting project has been hugely successful and has drawn substantial interest from individuals across campus. This pro posal is an expansion of that project, catalyzed by the interest and eagerness of others to partake and participate in alternative waste disposal. While working with the worm bins in the ASC parking ramp or while collecting the coffee grounds from UST producers, Compost Club members were occasionally approached by interested faculty or students about what they were doing or concerning the good coffee smell permeating the air near the bins. After introducing the interested individual to the project and showing them the worms, almost without fail, the students and faculty alike were interested in contributing their own coffee and their own food waste from home or from their office or department. Unfortunately, because the current vermicomposting system is already operating near capacity, we are unable to collect grounds or waste from these sources; however, it was this community interest that stimulated this expansion idea. This project has great potential to be scaled across our campuses and to continually grow and develop as a UST legacy. As other faculty and staff see the bins that we are planning to place in several departments across campus, we are expecting the bins to generate interest by other departments, offices, and campus buildings. The new demand will provide perfect support for future project proposals, further expanding UST’s composting and decreasing our waste and carbon output. If applicable, include lifecycle costs, possible investment payback schedules and potential long-term savings: The lifecycle costs of this project are minimal due to the low costs of maintenance and relatively low initial costs. These compost bins are long-term sustainable investments and are designed for in-home or in-office use. Chester Wilson has been using the same worm bins for more than ten years. These systems have proved reliable and durable and we are confident in using the Worm Factory worm bins for this proposed project. Although the money saved by sending the waste to the on-campus composting location, instead of having it picked up will be relatively minimal, dealing with much of our own waste in a sustainable and efficient manner right here on campus is a key feature of this project. Self-contained and efficient systems are worth highlighting as they embody a shift from a linear system of use and dispose to a more closed-loop cycle of use, compost, reuse. There is also great value in the production of the castings as a fertile soil amendment. To date, they have been used in the greenhouses extensively in place of relatively costly potting soils and synthetic fertilizers, which are also much more energy intensive to produce. Appendix A: Appendix B: FAQs: What can be put in the worm bins? The worms are not particularly picky eaters. Too much citrus can be uncomfortable for them, and meat and dairy products are always a risk to compost. While they are unlikely to hurt the worms, these items tend to be the main culprits for bad smelling compost. When the bins are distributed, the Composting Club will offer a brief training session for each department and their liaison. What if the bin begins to smell bad? As discussed in the video, the Worm Factory bins are designed to allow plenty of oxygen to flow through the system. Keeping the bins aerobic keeps the smell down, and remember that these systems are designed for in-home or in-office use. In the chance that the bin does begin to smell, the Compost Club Liaisons will have the responsibility of calling the club hotline – we guarantee full removal of smelly bins within 20 minutes of that phone call. Will the bin attract pests/rodents? Rodents signify a much larger problem than the mere presence of a Worm Factory composter. Pests, in particular fruit flies, can pose problems for indoor composting systems. There is actually a simple treatment that can be applied to the medium in the bins (the stuff the worms live in) that repels gnats and flies. Again, the Composting Club hotline will be the ultimate back-up for any issues with your bin; guaranteed quick removal. Are the bins messy? No. The bins are designed to hold the food waste and to collect the moisture produced. Composting Club will regularly collect the liquid (or Compost Tea) generated by the bins and will also be on-call to respond to any cleanup needs. All processing of finished compost will be conducted off-site in the ASC parking ramp. There, we have to facilities to deal with this slightly more messy process. Where will the bins be located? This should be determined on a departmental basis. The worms are really tolerant, but cannot be too hot, too cold, or too dry. Basically, by keeping the bins out of the sun, but in a heated/temperature-controlled area, they will be more than fine. The Composting Club will monitor the moisture levels in the bins and make any changes as needed. We recommend that the bins be placed in an easily accessible location – near the most common waste sources whenever possible – but that they remain mostly out-of-sight. Behind furniture, under counters, or unused storage closets or rooms make ideal locations. What are the responsibilities of the Compost Club Liaison? The liaison will be responsible for the day-to-day maintenance of the bins and for calling the Composting Club hot line with any issues. At its most basic, the day-to-day maintenance will consist of collecting your office or department’s daily coffee grounds and adding them to the bin. Nothing about the job should be taxing or burdensome to the individual. Who will be in charge of emptying the bins once they have finished composting? Once again, the Composting Club will take care of emptying the bins when the compost in the bottom tray of the stack is finished. We will also be regularly monitoring the bins and will therefore know when the trays are ready to be emptied. All processing of finished compost will take place off-site in the ASC parking ramp where we have the facilities for doing so. How long does it take for the food waste to become finished compost? The answer to this question varies depending on the number of worms and the amount and type of food waste present. I like to think of one tray representing one-two weeks of composting. So a stack of three trays would represent a three-six week composting process. Appendix C: StopWaste. org is the website of a waste management organization located in Alameda county, CA. The organization is in charge of the waste management plan for the county, and the provide a variety of sustainable development plans and waste reduction initiatives for the businesses, schools, government buildings, and local industry in the fourteen cities comprising the county. http://www. stopwaste. us/partnership/calculator/ How to cite Csf Proposal, Essay examples

Factors Influencing Corporate Disclosure Transparency †Free Samples

Question: Discuss about the Factors Influencing Corporate Disclosure Transparency. Answer: Introduction Qantas Airways Limited popularly known as The Flying Kangaroo was established in the year 1920 and is the largest airline in the present scenario when it comes to the fleet size, as well as international destinations. Qantas has reached a great height owing to the strong staff and the manner in which it had managed to associate with its customers. The strong business and the remuneration have led to a big improvement in the overall business thereby providing a strong competition to the Air New Zealand Ltd and Virgin Blue Airlines Pty Ltd. In the report, the major emphasis will be on the concept of executive remuneration followed by a discussion on the global financial crisis. It can be seen from the annual report of Qantas Ltd that the managers and executives remuneration is being disclosed in the Remuneration Report together with the processes of analyzing their performances. Further, the non-executive directors are allowed travel and superannuation entitlements that are regarded as standard and reasonable in nature. Besides, unlike managers and executives, such non-executive directors do not receive any remuneration based on performance (Titman et. al, 2016). Besides, since 2015 and 2016 was a fabulous year for the company, it endeavored in enhancing the customers experiences. This can be proved by the fact that under the Qantas Transformation Program, the company surpassed its commitments and has obtained a phenomenal financial outcome wherein over $1 billion was returned to the shareholders (Qantas, 2016). This, in turn, resulted in an increment in both the fixed and variable remuneration outcomes of the company. Moreover, in relation to such variable remuneration, the remuneration outcomes of such managers and executives clearly align with that of the companys performance and the establishment of shareholder value (Bushman Piotroski, 2006). Owing to their contribution in attaining such outcomes, the company also paid annual incentives to the executive management and the CEO. This is further evaluated based on the STIP (Short-term Incentive Plan) report card of their non-financial and financial performance targets. The Board played a vital role in this regard, as it attempted in evaluating and reviewing the performance of the managers and executives and thereafter, concluded that their actions were relevant in the attainment of such maximized targets. Nonetheless, the remuneration of the CEO is directly associated with the company performance under both long-term incentive and annual incentive plans. However, in Qantas, annual incentives are only provided based on the Boards observation that the company and its executives have performed effectively in the market. In contrast to this, long-term incentives are only provided to the managers and executives when the financial performance of the company has been effectively strong and three-year performance challenges are adequately met. This is clearly observable from the Remuneration Outcome History of the CEO (Qantas, 2016). Further, in relation to indicators that allow the Board in determining the remuneration of managers and executives, it attracts, retains, and awards the capable team of executives, encourages them to address the unique challenges encountered by the company, and thereafter, link their remuneration with that of their own performance and companys performance as a wh ole (Davies Crawford, 2012). Further, in order to achieve this, the remuneration of executives is set in relation to the nature and size of their roles and their individual performances in such role. These indicators assist the company in rewarding the executives based on their performances. Since, the reward of executives is directly associated with the financial performance, business motives, and executives performance as a whole, the system of such remuneration cannot be held as unreasonable. Further, this system of remuneration allows the company to assist a culture of shared ownership of executives and align the interests of such executives with that of the shareholders. For instance, if the non-cyclical income of the company had not enhanced because of its loyalty diversification measure, a healthy profit could not be gained and that would have directly prevented in awarding the executives and managers. The performance of Qantas is provided in the annual report and along with that, the incentives of the executives have been clearly laid down indicating a string transparency in the payments. The main aim of the framework of the executive compensation is to attract, retain and reward the team for the performance. It is clearly indicated that the pay opportunity is in tune with the performance of Qantas. Global Financial crisis The GFC happened to owe to innumerable flaws and deficiencies on the internal control and weak management system. The event leads to bankruptcy and eroded the wealth of the investors. There were various complications that played a vital role in the crisis. The issue of incentives, improper details, interest conflict, etc were the paramount ones. Further, the other factor like unethical behavior and incentive were the major ones in enhancing the risk. Firstly, the major problem occurred is in tune to the executive compensation. This system along with the accounting rules of the bank played a major role in providing data that were misguiding in nature. Further, the executives those are paid through stock options have an incentive to increase the market value of the share by increasing the profits that are reported instead of increasing the true profits (Bajaj, 2008). There was a wrong offset when it came to stock options and ultimately leads to worsening of the issue. Secondly, securitization was a major problem in this regard. The sub-prime mortgage leads to heavy concerns in the system of information where the mortgages were taken by the investment banks and then sold to other banks and the remaining is left to operate on the balance sheet (Barrell Davies, 2008). In totality, the complications of the product lead to a huge problem in the due course of time. There was widespread impact on the overall economy and the GFC led to serious trouble in various manners. The risk spread to various other countries and the major impact was observed on the banks. The spread that was created by the banks on the swaps showcased a significant fall. Secondly, the crisis led to a huge liquidity issue and was an eye opener on the part of the authorities. The investors invested huge sums in the illiquid market during heavy volatility (Coy, 2016). However, low level of liquidity can raise the huge issue and is a potential risk to the overall system. Therefore, the GFC brought the liquidity issue to the forefront and the investors faced a potential problem in this regard. In totality, the demand for goods and services led to a huge decline. Moreover, there was a strong decline in the oil prices from US$ 147/b to US$42.95/b. Therefore, the GFC led to a negative trend in the economies of various countries and the GDP rate fell considerably (Giles, 2009). Overa ll, the stock market plunged to a huge low creating liquidity issues and huge losses for the investors. Linking executive remuneration contribute to the Global Financial Crisis When it comes to Qantas, it has massive advances in the area pertaining to economic and technology. Such areas have been responded in a fair manner through adaptation and setting up of a milestone for the industry. Qantas has taken a strong stand in terms of sustainability by looking after the environment, enhancing the shareholder value and looking after the community. The investment of Qantas in digital and data capability has created Better Avenue for the customers through the process of personalization and influencing the efficiencies in the operations. Further, it has broadened the earnings of the group beyond the area of aviation (Samaha Dahaway, 2010). The practice of aligning executive remuneration in the United States played a key role in the emergence of global financial crisis. The major suspect in this regard can be attributed to the fact that such remuneration policies incentivized the top executives of the United States in taking excessive risks, thereby enabling them to precipitate the collapse of the entire financial system. Further, according to an article in 1990, it was shown that the major trouble with that of the American corporate is that the remuneration system of the top executives is entirely independent of performance. In simple words, the CEOs of America were paid on a huge scale that clearly granted them the position of bureaucrats. This means that instead of taking steps to enhance goodwill and value-maximization in the market, the CEOs clearly took advantage of such remuneration system and as a result, disturbed the entire economical system of U.S. The linkage of executive remuneration played a major role in encouraging the stipulation of misguiding information. Further, in 1990, stock options became the major component in relation to remuneration of executives. Such executives who attained remuneration through stock options obtained the incentive to maximize the value of market shares by enhancing the reported incomes instead of enhancing the real income. Moreover, even though the Sarbanes-Oxley Act assisted in addressing some concerns, yet the stock option concerns were not adequately addressed (Coy, 2016). Hence, the inaccurate offset of stock options played a vital role in an inappropriate enlightenment of costs to their shareholders. This further provides strong incentives to the executives in spending unreasonable remuneration through the scheme of stock options, but in reality, this practice also resulted in the motivation of immoral accounting policies within the United States. Besides, this policy also enables the executives in involving only in the profits and discarding the losses. Therefore, this results in the provision of incentives to such executives in the maximum adoption of risks. Nevertheless, this may have assisted the companies in the US in gathering more revenues in the short-run but major losses had to be encountered by many others. On a whole, the practice of accounting framework and maximum risk within the remuneration policy in the United States worsened the entire financial system, thereby resulted in the emergence of global financial crisis (Coy, 2016). Companies like CitiGroup and JP Morgan Chase are some of the banks that became entirely affected because of the emergence of the financial crisis. Furthermore, sometimes it is also argued that the pay formulas in the United States are highly dependent on fairness and morality. This means that the remuneration system of US have been criticized because of such grounds that the system is imp artial in nature. On a whole, it has also been argued that the pay system of executives was framed to provide incentives to the executives that were in turn taken undue advantage of, and as a result, the economic scenario of the US was badly affected. Qantas in their operations is using the concept of predictive analytics to enhance the efficiency of the fuel through 4D flight planning and to end the passengers differences in a rapid manner. For the customer, the company is investing in a booking, travel and a customer support that is enabled digitally and leads to better customization. Further, the enhance the operations the company is launching in new business like financial services, health so that it can cater to a variety of the customer needs (Zeff, 2007). Qantas has undertaken measures to lessen the resources use and focus on the concept of Qantas Future Planet that is a big landmark. It needs to be noted that it is the largest airline to undertake the voluntary carbon offset program in the world. Moreover, Qantas offset all the business travel of the employee and emissions. As a matter of fact, every passenger has the option to join and offset the flight emission. This mitigates climate change, protection of wildlife and environment benefit (Qantas, 2016). It has set a target of 20% reduction in the use of water by 2020 that stress upon the sustainability performance of the company. Further, as a sustainable concept, it has targeted a reduction in the waste to landfill of 30% and even decreasing the electricity by 2030. However, when it comes to beyond 2030 the target stretches to carbon-neutral growth and aims to lessen the emission by 50% by 2050 in contrast to the levels of 2005 (Qantas, 2016). When it comes to Qantas, it has been a major challenge for the company because it operates under huge pressure and external scenario. Going by the target of 20 years it can be said that the company is more inclined towards sustainability and positioning itself towards the benefit of the entire environment (Spiceland et. al, 2011). Going by the sustainability of Qantas, it can be commented that the company has paid heed to the concept of sustainability in a serious manner. The disclosures regarding the environmental safety and other initiatives by the organization clearly project the big role played by Qantas in the safeguard of the organization. The sustainability report provides immense information in terms of their role, plans and the future course of action (Choi Meek, 2011). Hence, the sustainability program of the company is laid in an effective manner and clearly emphasizes that the company is not greedy for reaping profits rather its stress upon the safety of the environment. The overall discussion provides a glimpse that the company is highly active in the remuneration set up and the sustainability issue. It has played a dominating role in providing a strong support to the environment and the people at large. This indicates that Qantas not only hunts for the wealth but also look towards the benefit of the masses. Further, the global financial crisis was an eye-opener and it indicates that the companies and the economy must be careful in the financial dealings. A strong corporate governance along with an internal control mechanism should be the need of the hour. This will help in the prevention of any problem or issue that may arise in the course of action. Further, it needs to be noted that the economy should always have a strong planning to ward off any financial crunch. Conclusion The overall report sheds light on the performance of Qantas and indicates that the company has strong rules for executive remuneration. The fundamentals of the company are strong and that the company has contributed in a huge way to the concept of sustainability. This reflects that the company is not greedy for wealth rather it has strong urge for providing benefits to the society at large. Moreover, the concept of global financial crisis is studied in an in-depth manner that indicates the economy must be strong and should be ready to avert any situation that has adverse effects. References Bajaj, V 2008, Financial Crisis Enters New Phase, viewed 26 September 2017, https://www.nytimes.com/2008/09/18/business/18markets.html Barrell, R. Davies, P. E 2008, The Evolution of the Financial Crisis 2007-8, National Institute Economic Review, vol. 12, no. 206, pp 5-14. Bushman, R Piotroski, R 2006, Financial reporting incentives for conservative accounting: The influence of legal and political institutions, Journal of Accounting and Economics, vol. 42, pp. 107-148. Choi, R.D Meek, G.K 2011, International accounting, Pearson. Coy, P 2016, Where the Next Crisis Will Come From, viewed 26 September 2017, https://www.bloomberg.com/news/articles/2016-10-20/where-the-next-crisis-will-come-from Davies, T Crawford, I 2012, Financial accounting, Harlow, England: Pearson. Giles, C 2009, Recession to leave permanent scars, viewed 26 September 2017, https://www.ft.com/content/9cedc026-d858-11de-b63a-00144feabdc0 Qantas 2016, Qantas 2016 Annual report accounts, viewed 12 August 2017, https://www.qantas.com.au/infodetail/about/corporateGovernance/2016AnnualReport.pdf Samaha, K. Dahaway, K 2010, Factors influencing corporate disclosure transparency, in the active share trading firms: An Explanatory study, Research in Emerging Economies, vol. 10, pp. 87-118. Spiceland, J, Thomas, W Herrmann, D 2011, Financial accounting, New York: McGraw-Hill/Irwin,University Press. Titman, S, Martin, T, Keown, AJ Martin, JD 2016, Financial management: principles and applications, 7th edn, Pearson Australia, Vic. Zeff, S.A. 2007, Some obstacles to global financial reporting comparability and convergence at a high level of quality, The British Accounting Review, vol. 39, pp. 290302